Cras is a Copenhagen-based label bringing a hyper-glamorous, upbeat aesthetic to responsibly made pieces. Cras takes its name from the Latin ‘tomorrow’ and is rooted in a desire to rethink our fashion and lifestyle consumption to nurture a better future, but without the pious attitude that sometimes comes with sustainability. Cras only works with sustainable materials in order to reduce emissions, pesticides and the use of natural resources. The label’s collections will be made using certified recycled polyester from plastic waste, certified organic cotton, biodegradable and sustainable Lenzing Tencel™, sustainable ECOVERO™ viscose, low impact sustainable ISKO Earth Fit™ denim and wool. In addition, knits are made in Denmark. Packaging and labels are also constructed from recycled materials. Polybags and webshop bags are made from recycled plastic, while hangtags are printed on FSC-certified paper. Neck labels are made from recycled OEKO-TEX® certified yarn.
Cras is fashion that just happens to also be sustainable – as it should be
Cultivating a new relationship between fashion and sustainability
“We’re both keenly interested in sustainability and it’s been wonderful to be able create a brand that sets the bar high for responsibly produced fashion. We both have a fondness for colours and clothes that make a bit of noise, and we want to put that across in our collections,” Founders Christiane Hagger & Anne Charlotte Lembye. Read more about our sustainable universe.