Founded in August 2019 by Christiane Hagger and Anne Charlotte Lembye, Crās was born from the duo’s desire to create an unapologetically colourful, high voltage wardrobe.
Named after the Latin word for tomorrow, Crās inhabits a playful universe of undiluted good vibes, not only through its exuberant and bold point of view but also through Hagger and Lembye’s belief in creating responsibly made clothes for a brighter future.
In the short time since its launch, Crās has skyrocketed into a number of markets with its vibrant, upbeat aesthetic and
sustainable message. Punchy prints, strong colour and party-ready looks have become instant hallmarks of the brand, where power dressing and girly romance go hand in hand. With their fun and daring maximalist language, collections
explore a world of supercharged femininity and unbridled colour.
Cras is fashion that just happens to also be sustainable – as it should be
Cultivating a new relationship between fashion and sustainability
“We’re both keenly interested in sustainability and it’s been wonderful to be able create a brand that sets the bar high for responsibly produced fashion. We both have a fondness for colours and clothes that make a bit of noise, and we want to put that across in our collections,” Founders Christiane Hagger & Anne Charlotte Lembye. Read more about our sustainable universe.